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Every move we make is grounded in data. We analyse trends, consumer behaviour, and market performance to craft strategies that deliver results.
Get access to 60 top-tier creatives each month—across all formats and types—at no extra cost. Every creative piece we produce is guided by data, ensuring maximum impact.
Managing over £20 million in ad spend annually, we have the experience and insight to keep your brand at the cutting edge of market trends.
With over £150 million in sales driven annually, we know what works. Our campaigns are designed to convert, leveraging our extensive market knowledge.
Click the link below to explore how our data-driven approach and creative offerings have led to remarkable outcomes for our clients, scaling to 8 figures and beyond.
This female fashion brand is known for its trend-setting designs and commitment to providing quality pieces at an accessible price point. Despite having a strong presence in the fashion market, they faced significant challenges in driving consistent growth and standing out among competitors. We collaborated with them to strengthen their brand visibility, boost online sales, and establish a more robust connection with their target audience.
By employing innovative strategies and creative execution, we aimed to deliver meaningful results tailored to their specific needs.
The female fashion brand faced several challenges that hindered its ability to achieve optimal growth. One of the primary issues was a lack of brand differentiation; their messaging and creatives often blended in with the crowded fashion market, making it difficult to attract and retain loyal customers. Additionally, they struggled with a high customer acquisition cost, limiting the profitability of new sales. The brand’s digital presence also required optimisation to create a seamless customer journey from first engagement to purchase. Finally, their internal resources were stretched thin, which hindered their ability to consistently generate fresh and engaging content.
In the first quarter working with us, Empowa saw remarkable growth: their total orders increased by 7.9k%, online store sessions rose by 7.3k%, and overall sales increased by 7.2k%
Marketing efficiency ratio
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New Customer acquisition costs
New Customers vs Returning Customers
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To address these challenges, we focused on building a comprehensive, data-driven growth strategy. We began by creating compelling, high-quality creatives that highlighted the brand’s unique style and resonated with their core audience. Our team worked to differentiate the brand’s visual identity and messaging from competitors, making it more memorable and appealing to consumers.
We optimised the brand’s digital sales funnel by enhancing the user experience on their website, making it easier for potential customers to explore products and complete their purchases. Our efforts included consistent testing of new creative concepts and message variations to ensure the brand remained dynamic and engaged with shifting market trends.
Running too many campaigns can lead to overlap, and overlap often results in over-reporting. Over-reporting skews your data and leads to poor decision-making, particularly if you're still relying on a 7-day click and 1-day view attribution model. To maintain clarity, it's essential to streamline your campaigns and avoid unnecessary complexity.
By applying cost controls to your ad account, you can direct the algorithm to deliver the CPA you need. When testing new creatives, Meta uses its forecasting tools to predict expected CTR (eCTR) and conversion rate (eCVR) before entering the auction. If the system predicts that the creative won't hit the required CPA, it simply won't spend any budget. No spend means no wasted resources, which ultimately preserves margin—a crucial factor for any emerging brand. More margin = more growth potential.
Ensure your account is optimising for click-based outcomes only. Avoid relying on view-based conversions, as these sales aren't truly incremental and don't provide genuine value. Their only impact is inflating your ROAS, making it seem more impressive than it really is. This is precisely why your advertising platforms like Google and Meta might report higher sales figures than your backend system does. The key to an accurate understanding of your campaign's performance lies in focusing on outcomes driven by genuine engagement, not passive views.
Creative is the cornerstone of success. You must be continuously testing multiple ads weekly in your ad account. Think of it in simple terms: approximately 96% of your ads will either underperform or receive little to no spend. The quicker you can test 100 ads, the quicker you'll discover the 4 that deliver strong returns. Constant testing isn't a luxury—it's a necessity in today’s competitive landscape.
Stop trying to outsmart Meta’s algorithm, which processes more data daily than any other platform in the world. Meta has insights beyond what any human can access, and in most cases, it knows best. Sometimes this means putting your ego aside—forcing spend on underperforming ads, pushing for fake engagement, or overly retargeting can hurt your results more than help. Let the machine do what it’s designed to do, and you'll avoid creating unnecessary challenges for yourself.
We prioritise a deep understanding of your Unit Economics during onboarding. We analyse your product margins, identify your most profitable lines, and set clear north star metrics. This gives us a clear path to hitting your goals. Many brands rely on vague figures, leading to poor decision-making. By grounding our strategy in precise data, we make informed, confident decisions that optimise your ad spend and drive sustainable growth. With a firm grasp on your Unit Economics, we focus on the right products, set achievable targets, and build campaigns for long-term success.
As a result of our tailored approach, the female fashion brand experienced significant growth in key performance metrics. We achieved a substantial reduction in customer acquisition costs while driving a marked increase in overall sales. Through our strategic optimisations and consistent creative refreshes, the brand successfully distinguished itself from competitors, ultimately resulting in sustained growth and a more impactful presence in the market.
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