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Every move we make is grounded in data. We analyse trends, consumer behaviour, and market performance to craft strategies that deliver results.
Get access to 60 top-tier creatives each month—across all formats and types—at no extra cost. Every creative piece we produce is guided by data, ensuring maximum impact.
Managing over £20 million in ad spend annually, we have the experience and insight to keep your brand at the cutting edge of market trends.
With over £150 million in sales driven annually, we know what works. Our campaigns are designed to convert, leveraging our extensive market knowledge.
Click the link below to explore how our data-driven approach and creative offerings have led to remarkable outcomes for our clients, scaling to 8 figures and beyond.
Established in the early 80s, as a cosmetic surgery & hair transplant clinic on Harley Street (Central London), Mane UK has grown into an internationally successful business, by also staying true to its roots as a family-owned brand.
The success of the Hair Thickening product has been captured in many forms of media, with TV personalities raving about the product via massive platforms such as BBC, ITV & The Daily Mail - being praised for breaking the stigma around the conversation of male hair loss.
Mane reached out to us last year, needing a strong paid ads strategy to continue to grow their brand and market presence.
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Mane had a great product with a large audience base and potential for generating both first-time buyers and repeat purchasers- but they needed a strong paid marketing strategy to secure profitable growth.
They were already seeing success with their UK store, by using TV advertisements and having a popular brand image, but they wished to scale up here plus take their US store to the next level.
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New Customers vs Returning Customers
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By utilising a tailor-made ‘test-to-learn’ strategy that works, across Meta and Google, we’ve scaled Mane to new heights in the last 12 months.
Their sales have grown by 168% since last summer, with orders increasing by 152% in the UK, and an insane 325% for their US store.
They’ve seen a 410% increase in marketing-led sales, and a 588% increase in website visits, with over 315k in site traffic.
For the US alone, marketing-led sales grew by 606% over the past year, and site traffic by 748%.
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Off the back of sustainable growth in the UK and US, Mane’s EU store went live this year. We’re now working to get this store off the ground, replicating our winning strategy in this territory.
Running too many campaigns can lead to overlap, and overlap often results in over-reporting. Over-reporting skews your data and leads to poor decision-making, particularly if you're still relying on a 7-day click and 1-day view attribution model. To maintain clarity, it's essential to streamline your campaigns and avoid unnecessary complexity.
By applying cost controls to your ad account, you can direct the algorithm to deliver the CPA you need. When testing new creatives, Meta uses its forecasting tools to predict expected CTR (eCTR) and conversion rate (eCVR) before entering the auction. If the system predicts that the creative won't hit the required CPA, it simply won't spend any budget. No spend means no wasted resources, which ultimately preserves margin—a crucial factor for any emerging brand. More margin = more growth potential.
Ensure your account is optimising for click-based outcomes only. Avoid relying on view-based conversions, as these sales aren't truly incremental and don't provide genuine value. Their only impact is inflating your ROAS, making it seem more impressive than it really is. This is precisely why your advertising platforms like Google and Meta might report higher sales figures than your backend system does. The key to an accurate understanding of your campaign's performance lies in focusing on outcomes driven by genuine engagement, not passive views.
Creative is the cornerstone of success. You must be continuously testing multiple ads weekly in your ad account. Think of it in simple terms: approximately 96% of your ads will either underperform or receive little to no spend. The quicker you can test 100 ads, the quicker you'll discover the 4 that deliver strong returns. Constant testing isn't a luxury—it's a necessity in today’s competitive landscape.
Stop trying to outsmart Meta’s algorithm, which processes more data daily than any other platform in the world. Meta has insights beyond what any human can access, and in most cases, it knows best. Sometimes this means putting your ego aside—forcing spend on underperforming ads, pushing for fake engagement, or overly retargeting can hurt your results more than help. Let the machine do what it’s designed to do, and you'll avoid creating unnecessary challenges for yourself.
We prioritise a deep understanding of your Unit Economics during onboarding. We analyse your product margins, identify your most profitable lines, and set clear north star metrics. This gives us a clear path to hitting your goals. Many brands rely on vague figures, leading to poor decision-making. By grounding our strategy in precise data, we make informed, confident decisions that optimise your ad spend and drive sustainable growth. With a firm grasp on your Unit Economics, we focus on the right products, set achievable targets, and build campaigns for long-term success.
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