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Every move we make is grounded in data. We analyse trends, consumer behaviour, and market performance to craft strategies that deliver results.
Get access to 60 top-tier creatives each month—across all formats and types—at no extra cost. Every creative piece we produce is guided by data, ensuring maximum impact.
Managing over £20 million in ad spend annually, we have the experience and insight to keep your brand at the cutting edge of market trends.
With over £150 million in sales driven annually, we know what works. Our campaigns are designed to convert, leveraging our extensive market knowledge.
Click the link below to explore how our data-driven approach and creative offerings have led to remarkable outcomes for our clients, scaling to 8 figures and beyond.
Nova Clothing is a fashion retailer that aims to make luxury clothing affordable.
By selling a huge range of the most popular designer brands, they deliver a first-class luxury service, but for a fraction of the price.
Founded in 2006 under the name Style Centre, the brand then evolved into Nova Clothing - which has witnessed an impressive change in both fashion trends and digital marketing.
They came to us with a big following on social media, great brand awareness and a really loyal customer base, showing their huge potential to do big things through paid social.
When coming on board, there were several areas that needed to be addressed and rectified in order to take Nova Clothing to the next level in terms of growth and profitability.
Unable to scaleIn terms of their ad results, they had reached a point where they were seeing good results but were unable to take these to the next level and scale. By identifying the key areas that we needed to focus our attention on, we have been able to successfully scale over the last year.
With popular brands at the forefront of their success, Nova Clothing needed to ensure that their growth strategy included diversification and was able to drive sales of brands out with their bestsellers. In order to sustain and expand on the success of the best performers, we knew that we needed to incorporate this into our strategy. Seeing success through few brands Lack of diverse creatives.
When getting in touch last year, Nova Clothing was only seeing results through a very limited number of creatives, making it difficult to create a growth strategy based on this. The lack of diverse creatives limits the ability to understand what works amongst different audiences and why.
This is something our creative strategy seeks to combat, and since testing and finding winners, we have been able to do just that.
Marketing efficiency ratio
Customer acquisition costs
New Customer acquisition costs
New Customers vs Returning Customers
Average order value
Conversion rate
Understanding these metrics allowed us to identify the key areas that needed attention.
Nova Clothing’s has a high AOV, which can be a barrier for potential buyers, especially without seeing the product in person. So, how do we overcome this?
We needed to leverage creative content to highlight the quality of the product, showing the journey from design to installation, allowing customers to visualise a Nova Clothing’s piece in their own home. The goal was to evoke a sense of aspiration—helping customers see how a luxury piece from Nova Clothing’s could enhance their living space.
Running too many campaigns can lead to overlap, and overlap often results in over-reporting. Over-reporting skews your data and leads to poor decision-making, particularly if you're still relying on a 7-day click and 1-day view attribution model. To maintain clarity, it's essential to streamline your campaigns and avoid unnecessary complexity.
By applying cost controls to your ad account, you can direct the algorithm to deliver the CPA you need. When testing new creatives, Meta uses its forecasting tools to predict expected CTR (eCTR) and conversion rate (eCVR) before entering the auction. If the system predicts that the creative won't hit the required CPA, it simply won't spend any budget. No spend means no wasted resources, which ultimately preserves margin—a crucial factor for any emerging brand. More margin = more growth potential.
Ensure your account is optimising for click-based outcomes only. Avoid relying on view-based conversions, as these sales aren't truly incremental and don't provide genuine value. Their only impact is inflating your ROAS, making it seem more impressive than it really is. This is precisely why your advertising platforms like Google and Meta might report higher sales figures than your backend system does. The key to an accurate understanding of your campaign's performance lies in focusing on outcomes driven by genuine engagement, not passive views.
Creative is the cornerstone of success. You must be continuously testing multiple ads weekly in your ad account. Think of it in simple terms: approximately 96% of your ads will either underperform or receive little to no spend. The quicker you can test 100 ads, the quicker you'll discover the 4 that deliver strong returns. Constant testing isn't a luxury—it's a necessity in today’s competitive landscape.
Stop trying to outsmart Meta’s algorithm, which processes more data daily than any other platform in the world. Meta has insights beyond what any human can access, and in most cases, it knows best. Sometimes this means putting your ego aside—forcing spend on underperforming ads, pushing for fake engagement, or overly retargeting can hurt your results more than help. Let the machine do what it’s designed to do, and you'll avoid creating unnecessary challenges for yourself.
We prioritise a deep understanding of your Unit Economics during onboarding. We analyse your product margins, identify your most profitable lines, and set clear north star metrics. This gives us a clear path to hitting your goals. Many brands rely on vague figures, leading to poor decision-making. By grounding our strategy in precise data, we make informed, confident decisions that optimise your ad spend and drive sustainable growth. With a firm grasp on your Unit Economics, we focus on the right products, set achievable targets, and build campaigns for long-term success.
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