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Every move we make is grounded in data. We analyse trends, consumer behaviour, and market performance to craft strategies that deliver results.
Get access to 60 top-tier creatives each month—across all formats and types—at no extra cost. Every creative piece we produce is guided by data, ensuring maximum impact.
Managing over £20 million in ad spend annually, we have the experience and insight to keep your brand at the cutting edge of market trends.
With over £150 million in sales driven annually, we know what works. Our campaigns are designed to convert, leveraging our extensive market knowledge.
Click the link below to explore how our data-driven approach and creative offerings have led to remarkable outcomes for our clients, scaling to 8 figures and beyond.
Sutsu got in touch with us back in 2021 as they were in need of a secure paid ads strategy to ensure and maintain healthy growth. They had previously been running several ad-hoc ads on Facebook but had not been seeing the results that they were looking for.
In short, a brand seeing sustainable growth year-on-year, testament to a committed, bulletproof paid ads strategy that places scaling efficiency and consistent testing at its core.
After just 5 months of working together, we saw a 58% increase in online conversion rate which also resulted in an aggressive increase in revenue by the end of 2021.
We have continued to see huge growth YoY and have been able to scale massively. In the last 18 months alone, we’ve seen sales increase by 98% and store sessions by 180%, with the average order value increasing by 34%.
As previously mentioned, Sutsu came to us with an inconsistent paid social strategy that consisted of ad-hoc Facebook ads. Although this could lead to some conversions, the lack of strategy makes it very difficult to build on winning ads and see the same results.
Marketing efficiency ratio
Customer acquisition costs
New Customer acquisition costs
New Customers vs Returning Customers
Average order value
Conversion rate
Understanding these metrics allowed us to pinpoint the issues and determine where to focus our efforts.
Sutsu initially approached us with an inconsistent paid social strategy, relying on ad-hoc Facebook ads. While this led to some conversions, the lack of structure made it difficult to build on successful ads and achieve consistent results.
Since partnering with Sutsu, we’ve prioritised a growth-focused scaling strategy while continuously testing new concepts and creative angles. Initially limited to the UK market, our successful UK targeting allowed us to expand ad campaigns into the EU in April 2023.
With a long-term growth strategy across both ad accounts, Sutsu has seen impressive progress over the past three years. Expanding into womenswear and launching new product lines has created even more opportunities for testing, scaling, and reaching new audiences—setting the stage for continued growth.
Running too many campaigns can lead to overlap, and overlap often results in over-reporting. Over-reporting skews your data and leads to poor decision-making, particularly if you're still relying on a 7-day click and 1-day view attribution model. To maintain clarity, it's essential to streamline your campaigns and avoid unnecessary complexity.
By applying cost controls to your ad account, you can direct the algorithm to deliver the CPA you need. When testing new creatives, Meta uses its forecasting tools to predict expected CTR (eCTR) and conversion rate (eCVR) before entering the auction. If the system predicts that the creative won't hit the required CPA, it simply won't spend any budget. No spend means no wasted resources, which ultimately preserves margin—a crucial factor for any emerging brand. More margin = more growth potential.
Ensure your account is optimising for click-based outcomes only. Avoid relying on view-based conversions, as these sales aren't truly incremental and don't provide genuine value. Their only impact is inflating your ROAS, making it seem more impressive than it really is. This is precisely why your advertising platforms like Google and Meta might report higher sales figures than your backend system does. The key to an accurate understanding of your campaign's performance lies in focusing on outcomes driven by genuine engagement, not passive views.
Creative is the cornerstone of success. You must be continuously testing multiple ads weekly in your ad account. Think of it in simple terms: approximately 96% of your ads will either underperform or receive little to no spend. The quicker you can test 100 ads, the quicker you'll discover the 4 that deliver strong returns. Constant testing isn't a luxury—it's a necessity in today’s competitive landscape.
Stop trying to outsmart Meta’s algorithm, which processes more data daily than any other platform in the world. Meta has insights beyond what any human can access, and in most cases, it knows best. Sometimes this means putting your ego aside—forcing spend on underperforming ads, pushing for fake engagement, or overly retargeting can hurt your results more than help. Let the machine do what it’s designed to do, and you'll avoid creating unnecessary challenges for yourself.
We prioritise a deep understanding of your Unit Economics during onboarding. We analyse your product margins, identify your most profitable lines, and set clear north star metrics. This gives us a clear path to hitting your goals. Many brands rely on vague figures, leading to poor decision-making. By grounding our strategy in precise data, we make informed, confident decisions that optimise your ad spend and drive sustainable growth. With a firm grasp on your Unit Economics, we focus on the right products, set achievable targets, and build campaigns for long-term success.
Sutsu has seen truly exponential growth over the past 3 years. Our partnership with them has allowed the brand to more effectively stand out in their market, grow their product offering and attract an ever-growing influx of new and returning customers.
It’s a testament to a growth-oriented paid marketing strategy that works, across both testing and scaling efforts, consistently tapping into new opportunities to connect with the target audience and grow brand reach. We cannot wait to see what the remainder of 2024 looks like for Sutsu.
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