How we Scaled
Bélier By 186% in Our First 2 Months Together
Total Sales Up By
Total orders up by
Site Visit Up By
AOV Up By
BFCM Sales Up By
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Brands that we increased profits for:
Why Listen To Us?
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Every move we make is grounded in data. We analyse trends, consumer behaviour, and market performance to craft strategies that deliver results.
Get access to 60 top-tier creatives each month—across all formats and types—at no extra cost. Every creative piece we produce is guided by data, ensuring maximum impact.
Managing over £20 million in ad spend annually, we have the experience and insight to keep your brand at the cutting edge of market trends.
With over £150 million in sales driven annually, we know what works. Our campaigns are designed to convert, leveraging our extensive market knowledge.
Introduction
We joined forces with contemporary menswear brand Bélier in June 2024. We’ve already been able to scale the account significantly in our first few months together, helping them to secure remarkable Black Friday results from the outset.
Pain Point
The pain aim here was to profitably and efficiently increase sales, taking the brand to the next level and dominating their market. Many brands encounter a wall at this stage, where they feel they can no longer scale past a certain number profitably.
Utilising and adapting the strategy that has yielded success for multiple clients in the past, we focussed on optimising creative output and identifying ‘winning’ ads.
Creative Challenges
USPs not clearly highlighted: Early creatives didn’t effectively showcase Bélier’s key differentiators, like quality and style versatility.
Limited diversity in visuals: Early campaigns relied too heavily on product shots without incorporating lifestyle imagery that could better connect with target audiences.
Unengaging video transitions: Slow transitions in videos led to decreased viewer engagement.
Focus on product over emotional appeal: Ads initially centred too much on the products, missing opportunities to create a more emotional connection with potential customers.
Ad Account Challenges
Too many campaigns running simultaneously, leading to overlap and audience cannibalization.
The ad account over-reported sales due to an inefficient optimization window, distorting performance metrics.
Initial testing via ABO wasted 96% of spend on poor-performing ads.
Budget spread too thin across multiple campaigns, which, combined with insufficient new creative, starved the algorithm of necessary data for optimization.
Over-reliance on retargeting due to a lack of fresh, compelling creative to drive new customer acquisition and incremental sales.
How Did We Fix It?
Marketing efficiency ratio
Customer acquisition costs
New Customer acquisition costs
New Customers vs Returning Customers
Average order value
Conversion rate
Utilising our extensive knowledge and experience of how to generate profitable paid advertising growth for leading fashion brands, we hit the ground running and quickly set the groundwork for efficient scaling at a crucial time for the eComm calendar: Q4 and BFCM.
We applied our winning Meta ad and creative strategy, consolidating the ad account structure for efficient spend and exponential growth. We also applied our industry-leading creative strategy to ensure our ad creative strongly resonated with our audience to drive clicks, driving increased creative output and identifying ‘winning’ creative to iterate on and continuously grow the account.
We also focussed our strategy on acquiring net new customers and allowed lifecycle marketing to pick up low hanging fruit. This strategy allowed for real back-end, incremental results over time. We're not here for ad account ROAS, we're here for real business growth in the long term.
This included creating ‘marketing moments’ that drove man-made peaks during quiet periods throughout the year. These helped to stabilise cash flow and strengthen customer retention, enhancing long-term advertising efficiency. Examples of these peaks could be seasonal promotions, product launches to fill dips in the sales cycle, and limited-edition drops to drive urgency. This year-round revenue strategy was a key element behind Belier’s exponential growth in 2024.
The Next Steps:
What Sets Us Apart?
The Outcome
Our proactive tailored approach allowed us to generate resounding success for Bélier in just 2 months of working together. Sales surged by 186% in November and December, with 76% more orders, 133% more website traffic and a 38% higher AOV for the brand. They saw 184% more sales and 152% more orders for BFCM 2024 compared to BFCM 2023, which was made possible by focussing on new customer acquisition earlier in the year, and successfully bringing them back for this crucial sales period.
This is testament to a growth-oriented paid ads strategy that works, time and time again. We know how to win the Meta Ad Auction and grab our target audience’s notice with standout creative, responsively iterating on winning content to take the ad account from strength to strength.
After a strong start to our partnership, we can’t wait to see what 2025 holds for Bélier. It’s yet another example of a success driven by our unrivalled approach to paid advertising. We closely monitor unit economics and key KPIs that actually matter for sustainable scaling, such as blended return on ad spend (ROAS), breakeven ROAS, marketing efficiency ratio (MER) and customer acquisition cost (CAC) to drive profitable growth for brands.
If you want your Paid Advertising managed with a 'finance-first' approach, contact us today.
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