How we Helped
Bogey Achieve 452% More Sales in 2024
Sales Grew 452%
orders up by 384%
Site Visit Up By 145%
Book a FREE 35-Page Audit from our Experts
Fill in the details using the form below
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
.png)
Brands that we increased profits for:
Why Listen To Us?
Data-Driven Strategy
Every move we make is grounded in data. We analyse trends, consumer behaviour, and market performance to craft strategies that deliver results.
Unrivalled Creative Offering
Get access to 60 top-tier creatives each month—across all formats and types—at no extra cost. Every creative piece we produce is guided by data, ensuring maximum impact.
Global Ad Management
Managing over £20 million in ad spend annually, we have the experience and insight to keep your brand at the cutting edge of market trends.
Results-Oriented Campaigns
With over £150 million in sales driven annually, we know what works. Our campaigns are designed to convert, leveraging our extensive market knowledge.
Click the link below to explore how our data-driven approach and creative offerings have led to remarkable outcomes for our clients, scaling to 8 figures and beyond.
Introduction
Bogey, a UK-based golf apparel brand, joined us in June 2023 seeking to scale their business and grow their digital presence. Known for their modern take on traditional golfwear, Bogey wanted to grow brand recognition and drive significant sales increases.
Since partnering with us, they have seen remarkable growth, achieving impressive results across all key metrics.
Pain Points
Bogey faced a challenge common to many brands—breaking into a competitive, noisy, and overcrowded market.
After running ads for three months, they approached Social Nucleus for help. Their biggest struggle? They couldn’t achieve a profitable return on ad spend. Relying solely on new customer acquisition was proving to be difficult, especially with limited content and no clear understanding of how to differentiate their product from competitors.
Let’s dive into the details…
Creative Challenges:
Testing fewer than 20 creatives per month.
Creatives did not highlight their unique selling point (USP) of ‘fitted clothing.
Content was limited to model shoots, with no lifestyle visuals to support it.
Video transitions were slow and unengaging.
There was a clear lack of emotional appeal in the ads, with too much focus on the product itself.
Ad Account Challenges:
Testing using ABO (Ad Set Budget Optimisation), with 96% of spend wasted on poor-performing tests.
Optimising for a 7-Day Click and 1-Day View window.
No cost controls were in place to manage wastage or leverage machine learning.
Meta's forecasting indicated a low expected conversion rate (eCVR), resulting in poor ad performance.
How Did We Fix It?
MER
Marketing efficiency ratio
CAC
Customer acquisition costs
NCAC
New Customer acquisition costs
NC / RC
New Customers Vs Returning Customers
AOV
Average order value
CVR
Conversion rate
To drive long-term, sustainable growth for Bogey, we focused on building a strategic approach that combined customer acquisition with retention. By continuously refining key business metrics such as MER, CAC, and AOV, we ensured that every campaign contributed to immediate sales and long-term scalability, driving a high volume of creative testing and allowing lifecycle marketing to pick up low-hanging fruit.
A critical element of our strategy was implementing cost caps to guarantee first-order profitability. Additionally, we created strategic 'marketing moments' like seasonal promotions and product launches to drive urgency and create man-made peaks during quieter periods, all while strengthening customer retention and advertising efficiency for continued growth.
The Next Steps:
Creative Strategy:
- Our in-house creative team began delivering 60 new creatives per month for Bogey.
- We placed a strong emphasis on the key USP— a sustainable, progressive fashion brand.
- Our creative strategist scripted and sourced UGC (user-generated content) to amplify these USPs.
- We focused on promoting high-margin products, allowing for a higher NCPA (New Customer Acquisition Price) within the ad account.
- We introduced new copy alongside the increased creative volume to ensure alignment between visuals and messaging.
- Multiple mood boards were created to guide their future shoots, ensuring their content aligned with our creative vision.
Ad Account Strategy:
- We set up a Testing/Scaling campaign structure to minimise wastage when introducing new ads.
- The entire ad account was shifted to a Cost Cap setup, instructing the machine to find sales at our target CPA and no higher.
- Using Cost Caps also reduced wastage and gave us another lever to pull when we found winning creatives to scale.
- We changed the optimisation window to a click-only attribution model, forcing the machine to work harder to generate sales.
- A creative feedback loop was implemented to ensure continual improvement in the quality and performance of our ads, week by week.
What Sets Us Apart?
Consolidation is Crucial
Running too many campaigns can lead to overlap, and overlap often results in over-reporting. Over-reporting skews your data and leads to poor decision-making, particularly if you're still relying on a 7-day click and 1-day view attribution model. To maintain clarity, it's essential to streamline your campaigns and avoid unnecessary complexity.
Cost Control
By applying cost controls to your ad account, you can direct the algorithm to deliver the CPA you need. When testing new creatives, Meta uses its forecasting tools to predict expected CTR (eCTR) and conversion rate (eCVR) before entering the auction. If the system predicts that the creative won't hit the required CPA, it simply won't spend any budget. No spend means no wasted resources, which ultimately preserves margin—a crucial factor for any emerging brand. More margin = more growth potential.
Focus on Click-Based Outcomes
Ensure your account is optimising for click-based outcomes only. Avoid relying on view-based conversions, as these sales aren't truly incremental and don't provide genuine value. Their only impact is inflating your ROAS, making it seem more impressive than it really is. This is precisely why your advertising platforms like Google and Meta might report higher sales figures than your backend system does. The key to an accurate understanding of your campaign's performance lies in focusing on outcomes driven by genuine engagement, not passive views.
Creative is Always King (or Queen!)
Creative is the cornerstone of success. You must be continuously testing multiple ads weekly in your ad account. Think of it in simple terms: approximately 96% of your ads will either underperform or receive little to no spend. The quicker you can test 100 ads, the quicker you'll discover the 4 that deliver strong returns. Constant testing isn't a luxury—it's a necessity in today’s competitive landscape.
Trust the Machine
Stop trying to outsmart Meta’s algorithm, which processes more data daily than any other platform in the world. Meta has insights beyond what any human can access, and in most cases, it knows best. Sometimes this means putting your ego aside—forcing spend on underperforming ads, pushing for fake engagement, or overly retargeting can hurt your results more than help. Let the machine do what it’s designed to do, and you'll avoid creating unnecessary challenges for yourself.
Unit Economics
We prioritise a deep understanding of your Unit Economics during onboarding. We analyse your product margins, identify your most profitable lines, and set clear north star metrics. This gives us a clear path to hitting your goals. Many brands rely on vague figures, leading to poor decision-making. By grounding our strategy in precise data, we make informed, confident decisions that optimise your ad spend and drive sustainable growth. With a firm grasp on your Unit Economics, we focus on the right products, set achievable targets, and build campaigns for long-term success.
The Outcome
Since partnering with us, Bogey has experienced exceptional growth. Sales have soared to 452%, with orders rising to 384%. Site visits have increased by 145%, and the AOV has grown 7%.
During Black Friday 2024, Bogey saw explosive growth, with sales increasing by 1,400%, orders growing by 610%, site visits rising by 360%, and AOV improving by 67%. This remarkable success was driven by a targeted strategy that focused on new customer acquisition earlier in the year, ensuring we brought them back during this key sales period. Through strategic campaigns and optimised ad spend, we capitalised on the urgency of BFCM, which played a crucial role in achieving these record-breaking results.
Looking ahead to 2025, Bogey is set for continued growth, building on the momentum of its record-breaking results. By focusing on unit economics and key KPIs, such as MER, CAC, and LTV, we will continue to drive sustainable, long-term success. Our approach prioritises profitability, ensuring we not only scale efficiently but also maintain strong foundations for future growth.
If you want your Paid Advertising managed with a 'finance-first' approach, contact us today.
Total Sales Up By
452%
Total Orders Up By
384%
Site Visits Up By
145%
.png)
Ready to Get Started?
Book a FREE 35-Page Audit from our Experts
Fill in the details using the form below
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
