Capo:
+19% YoY Growth Through SKU Precision and Creative Scale
Total Sales
Orders
Sessions
Conversion Rate
19% YoY Revenue Growth Built Through Structure, Creative Scale and Long Term Momentum
Capo entered 2025 in a position of strength. The brand already had loyal customers, a premium product range, and consistent returning behaviour. What they needed next was not a dramatic overhaul, but a more commercially aligned growth engine built around clarity, discipline, and SKU level control.
Social Nucleus refined Capo’s strong foundation into a structured, predictable performance system. We expanded creative depth, increased SKU precision, and engineered peak season momentum months before November. The result was steady year on year growth supported by improved efficiency and stronger contribution from high margin products.
Brands that we increased profits for:
The Brand
Capo is a premium performance menswear label known for engineered fits, technical fabrics, and modern design. The brand has always benefitted from strong loyalty and consistent returning customers, but the next stage of scale required deeper commercial precision.
Our role was to turn Capo’s organic momentum into a system that could grow predictably throughout the year. That meant aligning structure, creative volume, and stock led decision making so that performance came from engineered systems rather than one off winners.
The Challenge
Capo did not need rescuing. They needed sharper commercial alignment as they pushed into higher spend levels.
The challenge for 2025 was to scale intentionally while protecting profitability.
This required:
- Broader reach without diluting contribution
- A performance framework that prioritised high margin SKUs
- Greater creative quantity and variety to support Meta’s learning demands
- A structure that matured audiences before Q4 costs increased
- Peak season planning that treated Singles Day and Black Friday as connected stages
The mission was simple. Grow with purpose, not reactively.
The Strategy
We transitioned Capo into a SKU led architecture that allocated spend based on stock velocity, margin contribution, and business priorities. This replaced blended campaigns that created internal competition and unclear learning signals. Budget began flowing to the products that drove the most value, improving efficiency and providing a clean foundation for scaling.
Capo increased creative output by more than 100 percent year on year.
We produced:
- UGC variations
- Lifestyle editorial shoots
- Performance focused product films
- Story led edits built around fit, quality, and premium value
Greater volume created more learning density for Meta. Greater diversity kept delivery efficient even as spend increased through the year.
Bundles became a central commercial lever for AOV and contribution.
They allowed Capo to:
- Lift basket size
- Lower blended CAC
- Accelerate the sell through of complementary styles
- Strengthen returning customer value
Rather than treating Q4 as a single spike, we split it into stages.
Singles Day became the launchpad, delivering early intent and new customer growth ahead of Black Friday.
By the time CPMs increased, Capo already had a warmed audience, strong engagement, and ready to convert traffic.
The Execution
- SKU led campaign structure replacing blended setups
- Spend allocation guided by stock, margin, and contribution
- Creative output doubled year on year
- Diversity added across formats, hooks, and narratives
- Bundles introduced across key categories
- Singles Day used to create November momentum
- Pre Black Friday warming to build depth and intent
- A full funnel system designed around stability and long term scale
The Results
- 💰 +19% Total Sales
- 🛒 +18% Orders
- 📈 +14% Sessions
- 📊 +9% Conversion Rate
Capo is growing from structure and commercial clarity, not short term discounts or volatile creative spikes.
Performance is now driven by:
- A stronger new customer base
- A larger and warmer retargeting pool
- High margin SKUs leading the account
- Bundles improving contribution
- Consistent creative volume and freshness
- A structure designed for longevity
BFCM Weekend Performance
Across the core Black Friday to Cyber Monday weekend, Capo delivered a strong and efficient performance uplift.
Sessions: +46 Percent
Total Sales: +9 Percent
Average Order Value: +10 Percent
The traffic surge did not dilute quality. Higher intent customers bought more frequently and spent more per order. Visibility increased significantly during the most competitive trading days of the year while still protecting contribution and profitability.
The Outcome
Capo now operates on a refined, predictable performance engine.
The structure is clean, creative volume is consistent, and the strategy aligns with both margin and stock priorities.
Year on year growth has been steady, and peak season momentum is now engineered months in advance. Capo enters each commercial period with stronger audiences, clearer signals, and higher confidence in its scaling decisions.
The Takeaway
Peak season performance is not won in November. It is built through structure, SKU clarity, and creative scale in the weeks leading up to it.
Capo’s year on year gains show the impact of margin led planning, consistent creative evolution, and intentional audience expansion.
If you want results like Capo, we can build the same structured, SKU led performance system that compounds all year long.
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