+35% YoY Revenue Growth Through SKU Precision & Creative Scale
Total Sales
Orders
Sessions
Conversion Rate
Brands that we increased profits for:
The Overview
Capo, a premium performance menswear label known for engineered fits and technical fabrics, partnered with Social Nucleus to refine their momentum into structured, predictable growth.
Entering 2025, the brand didn't need a rescue, they needed a sharper, more commercially aligned growth engine to support scaling into higher spend levels. The mission was clear: broaden reach without diluting profitability, push high-margin SKUs, and engineer peak-season momentum months in advance.
The Strategy
We moved away from blended campaigns and introduced a structure that allocated spend based on stock velocity and margin contribution, not just platform ROAS. This ensured budget flowed to high-margin hero products, reducing internal competition and giving the algorithm clearer learning signals.
To satisfy Meta’s Andromeda algorithm, we executed a +100% YoY increase in creative volume.
- We diversified formats, mixing UGC, lifestyle editorial, and performance-led product films.
- We tested new hooks built around "fit," "quality," and "premium value."
- This constant freshness allowed us to maintain delivery efficiency even as spend increased throughout the year.
To lift Average Order Value (AOV) and contribution, we rolled out bundle-led campaigns. These reduced blended CAC and accelerated the sell-through of complementary styles, becoming a central lever for profitability.
We treated Q4 as a sequence, not an event. By using Singles’ Day as a strategic launchpad, we built early-season momentum and new customer volume before Black Friday costs spiked. This meant Capo entered the peak trading period with a warmed-up audience and high-intent signals already in place.
The Success
The strategy delivered consistent, compounding gains throughout the year.
Over the last 12 months, Capo achieved a 35% increase in Total Sales and a 34% increase in Orders year-on-year. Crucially, this volume growth was supported by efficiency: Conversion Rate improved by 12%, proving that the influx of new traffic was high-quality and intent-driven.
By focusing on structure, creative scale, and margin-led scaling, Capo has built a growth engine that delivers predictable results, month after month.
BFCM Success
With Capo continuing to scale throughout 2025, we were excited to see what a concentrated Black Friday–Cyber Monday push could do over the core four-day weekend.
Rather than relying on blanket discounting, we executed a high-impact paid media plan across Meta and Google to maximise visibility during the absolute peak of the trading calendar.
Across this specific BFCM weekend, Capo generated a 9% uplift on the previous year in total sales. This growth was fueled by a massive 46% increase in sessions, proving our ability to drive high volumes of new traffic during the most competitive days of the year.
Crucially, the quality of these customers remained high; Average Order Value climbed 10% year-on-year, ensuring that the surge in traffic translated into significantly higher basket values.
Testimonials
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