Three Years of Relentless Growth: How We’ve Driven YoY Growth Every Year and Scaled Cleens by 25% in 2025
Total Sales
Orders
Sessions
Three Years. +877% Growth.
Since 2022, Cleens and Social Nucleus have partnered to build one of the most consistent growth stories in UK ecommerce — scaling a premium footwear brand through creative diversity, SKU-level precision, and data-led media strategy.
Across four years of aggressive scaling, Cleens has evolved from an emerging challenger to a category leader — now heading into what will be their biggest Q4 yet.
Sales
Orders
Sessions
Brands that we increased profits for:
The Brand
Cleens is a UK-born footwear and apparel brand redefining functional design for the modern athlete. Built on sharp aesthetics, premium materials, and a loyal community, the brand pairs performance with culture.
When Cleens first partnered with Social Nucleus in 2023, the mission was ambitious but clear:
Build a scalable acquisition engine capable of supporting category-leading growth — without diluting the brand.
Four years later, that engine hasn’t slowed. Cleens has grown through platform shifts, algorithm updates, and rapidly increasing demand — proof that when product excellence meets performance discipline, growth compounds.
The Challenge
As Cleens matured into a high-velocity DTC business, new challenges emerged:
- Creative fatigue and rising CPMs threatened delivery efficiency
- Audience saturation required deeper persona segmentation
- SKU profitability needed stricter control to protect margins
- Seasonal peaks (Summer, BFCM, Q4) demanded tighter stock–media coordination
Heading into peak seasons, the mission was clear:
Scale new customer acquisition aggressively and maintain premium brand experience while preparing for the highest-volume periods of the year.
The Long-Term Strategy
What sets this partnership apart is consistency. Since 2023, Cleens and Social Nucleus have scaled through a compound system of creative breadth, media precision, and operational discipline.
Cleens’ creative library became a structured performance system — engineered for Meta’s modern delivery model.
- Volume-first creative testing to fuel algorithmic discovery
- Persona-based storytelling for cold, warm and returning audiences
- A wide creative spectrum, from UGC to high-end lifestyle
- Format and hook diversity to combat fatigue at high spend
Result:
Creative breadth unlocked +1,200% sessions, powering expansion without eroding efficiency.
Cleens’ hero SKUs — including Silver Bullet, Graphite and seasonal drops — became the backbone of the account structure.
Each SKU received:
- Tailored messaging
- Dedicated pacing logic
- Budget allocation based on margin + stock depth
This SKU-led approach allowed Cleens to scale high-performing products with precision while maintaining exceptional sell-through rates.
Media spend followed stock — not guesswork.
We scaled when inventory was deep and demand was high, and protected efficiency during low-stock periods.
Result:
During high-stock events, such as the Summer Sale, Cleens scaled aggressively while improving efficiency.
Whitelisted creator campaigns gave Cleens access to warm audiences through authentic, peer-led content.
This lifted click-through rates, strengthened conversion, and contributed significantly to the +811% uplift in total orders.
Execution: Where Strategy Meets System
Cleens’ multi-year performance wasn’t built on one-off wins — but on consistent operational discipline:
- CBO as the backbone for scalable efficiency
- SKU-specific campaigns to control downside and unlock upside
- Click-only attribution for clean decision-making
- Single source of truth linking Meta → Shopify → Triple Whale
- Weekly creative refreshes
- Real-time SKU-led budget pivots
- Margin-based scaling logic
The Results (2025 YTD)
- 🛒 +25% Total Sales
- 🚛 +29% More Orders
- 💻 +26% Sessions
Customer Performance
- New Customer Acquisition surged throughout key periods
- Returning customers strengthened as product-market fit deepened
Efficiency & Scale
The performance engine held strong — demonstrating that Cleens could scale aggressively without sacrificing conversion or brand experience.
Summer Sale Spotlight (2025)
While long-term growth was consistent, seasonal events unlocked major profitability spikes.
- Revenue: +212%
- Orders: +202%
- Units Sold: +194%
- ROAS: +32%
- New Customer CPA: -16%
- Returning Customer Revenue: +273%
A perfect example of inventory strength + creative diversity + algorithmic scale colliding.
BFCM Week Dominance (Nov 24–30)
The partnership's momentum culminated in a record-setting peak period.
- Revenue: +716% YoY
- Orders: +918% YoY
- Conversion Rate: +391% YoY
A primed funnel + high-intent creative + SKU-led scaling delivered Cleens’ strongest BFCM results to date.
Why It Worked
Cleens’ sustained growth is four years of compounding:
- Creative diversity = delivery efficiency
- SKU precision = scalable profitability
- Clean attribution = confident spend increases
- Operational rhythm = sustained momentum
This isn’t luck. It’s a system.
The Takeaway
Cleens’ growth proves that when creative breadth meets disciplined media and inventory strategy, scale is inevitable.
Through SKU-level precision, machine-learning aligned creative, and clean data loops, Cleens grew into a category leader — turning efficiency into momentum and momentum into market dominance.
Want to scale with the same precision?
Let’s map your growth system — creative, spend and data — for sustained, year-on-year success.
Testimonials
.png)
Ready to Get Started?
Book a FREE 35-Page Audit from our Experts
Fill in the details using the form below
