How we Scaled
JJ Prints By 203% in 2024
Partners for 9 months.
Total Sales Up By 203%
Total orders up by 218%
BFCM Total Sales Up By 210%
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Brands that we increased profits for:
Why Listen To Us?
Data-Driven Strategy
Every move we make is grounded in data. We analyse trends, consumer behaviour, and market performance to craft strategies that deliver results.
Unrivalled Creative Offering
Get access to 60 top-tier creatives each month—across all formats and types—at no extra cost. Every creative piece we produce is guided by data, ensuring maximum impact.
Global Ad Management
Managing over £20 million in ad spend annually, we have the experience and insight to keep your brand at the cutting edge of market trends.
Results-Oriented Campaigns
With over £150 million in sales driven annually, we know what works. Our campaigns are designed to convert, leveraging our extensive market knowledge.
Click the link below to explore how our data-driven approach and creative offerings have led to remarkable outcomes for our clients, scaling to 8 figures and beyond.
Introduction
Founded in early 2022, JJ Prints emerged from a collaboration between two friends with complementary skills. Jack, with a background in advanced UV printing technology, and Josh, an expert in e-commerce and marketing, combined their talents to create a brand focused on premium frameless acrylic glass wall art.
Offering both unique designs and personalised pieces, JJ Prints aims to elevate interiors with high-quality, contemporary art solutions.
Pain Points
Sound familiar? Sales had stagnated.
JJ Prints had hit a plateau, with little sign of growth. This is particularly frustrating when you have a premium product and a strong USP—designing, manufacturing, and shipping entirely within the UK.
Let’s take a closer look…
Creative Challenges:
Testing fewer than 20 creatives per month.
Creatives failed to highlight the USP of UK-based design and delivery.
Videos were slow and unengaging, failing to showcase the brand’s stunning designs.
There was a lack of emotional appeal in the ads, with too much focus on the product itself.
The creative mix was limited, relying only on static images, with no video content in the account.
No established process for testing different creative angles and concepts.
Ad Account Challenges:
Too many campaigns running at once, causing overlap and cannibalisation.
The ad account over-reported sales due to an inefficient optimisation window.
Testing via ABO, with 96% of spend wasted on poor-performing ads.
Optimising for a 7-Day Click and 1-Day View attribution model.
Budget spread too thin across multiple campaigns, starving the algorithm.
Over-reliance on retargeting, with little attention on driving incremental sales.
How Did We Fix It?
MER
Marketing efficiency ratio
CAC
Customer acquisition costs
NCAC
New Customer acquisition costs
NC / RC
New Customers Vs Returning Customers
AOV
Average order value
CVR
Conversion rate
For JJ Prints, our approach involved launching a series of targeted campaigns on Meta and Google, focusing on clear messaging and engaging creatives. Our iterative process dissected performance data to determine winning combinations of concepts, angles, and copy. We focused on acquiring net new customers, while lifecycle marketing captured repeat purchases, to ensure sustainable growth and real long-term results.
We also implemented planned "marketing moments" driving man-made peaks during quieter periods over the year, such as seasonal promotions. These revenue peaks maintained consistent sales throughout the year, strengthening customer retention and optimising advertising performance with cohesive, data-driven campaigns.
The Next Steps:
Creative Strategy:
- Our in-house creative team began delivering 60 new creatives per month for JJ Prints.
- We placed a strong emphasis on the key USP— a sustainable, progressive fashion brand.
- Our creative strategist scripted and sourced UGC (user-generated content) to amplify these USPs.
- We focused on promoting high-margin products, allowing for a higher NCPA (New Customer Acquisition Price) within the ad account.
- We introduced new copy alongside the increased creative volume to ensure alignment between visuals and messaging.
- Multiple mood boards were created to guide their future shoots, ensuring their content aligned with our creative vision.
Ad Account Strategy:
- We set up a Testing/Scaling campaign structure to minimise wastage when introducing new ads.
- The entire ad account was shifted to a Cost Cap setup, instructing the machine to find sales at our target CPA and no higher.
- Using Cost Caps also reduced wastage and gave us another lever to pull when we found winning creatives to scale.
- We changed the optimisation window to a click-only attribution model, forcing the machine to work harder to generate sales.
- A creative feedback loop was implemented to ensure continual improvement in the quality and performance of our ads, week by week.
What Sets Us Apart?
Consolidation is Crucial
Running too many campaigns can lead to overlap, and overlap often results in over-reporting. Over-reporting skews your data and leads to poor decision-making, particularly if you're still relying on a 7-day click and 1-day view attribution model. To maintain clarity, it's essential to streamline your campaigns and avoid unnecessary complexity.
Cost Control
By applying cost controls to your ad account, you can direct the algorithm to deliver the CPA you need. When testing new creatives, Meta uses its forecasting tools to predict expected CTR (eCTR) and conversion rate (eCVR) before entering the auction. If the system predicts that the creative won't hit the required CPA, it simply won't spend any budget. No spend means no wasted resources, which ultimately preserves margin—a crucial factor for any emerging brand. More margin = more growth potential.
Focus on Click-Based Outcomes
Ensure your account is optimising for click-based outcomes only. Avoid relying on view-based conversions, as these sales aren't truly incremental and don't provide genuine value. Their only impact is inflating your ROAS, making it seem more impressive than it really is. This is precisely why your advertising platforms like Google and Meta might report higher sales figures than your backend system does. The key to an accurate understanding of your campaign's performance lies in focusing on outcomes driven by genuine engagement, not passive views.
Creative is Always King (or Queen!)
Creative is the cornerstone of success. You must be continuously testing multiple ads weekly in your ad account. Think of it in simple terms: approximately 96% of your ads will either underperform or receive little to no spend. The quicker you can test 100 ads, the quicker you'll discover the 4 that deliver strong returns. Constant testing isn't a luxury—it's a necessity in today’s competitive landscape.
Trust the Machine
Stop trying to outsmart Meta’s algorithm, which processes more data daily than any other platform in the world. Meta has insights beyond what any human can access, and in most cases, it knows best. Sometimes this means putting your ego aside—forcing spend on underperforming ads, pushing for fake engagement, or overly retargeting can hurt your results more than help. Let the machine do what it’s designed to do, and you'll avoid creating unnecessary challenges for yourself.
Unit Economics
We prioritise a deep understanding of your Unit Economics during onboarding. We analyse your product margins, identify your most profitable lines, and set clear north star metrics. This gives us a clear path to hitting your goals. Many brands rely on vague figures, leading to poor decision-making. By grounding our strategy in precise data, we make informed, confident decisions that optimise your ad spend and drive sustainable growth. With a firm grasp on your Unit Economics, we focus on the right products, set achievable targets, and build campaigns for long-term success.
The Outcome
This strategy contributed to a remarkable uplift in performance, with sales increasing by 203% and orders growing by 218% compared to the previous year.
JJ Prints consistently hit record months, including £44k in October, £77k in November, and £100k in December.
By leveraging existing account data and refining our approach through creative and funnel testing, we successfully scaled the brand’s performance across Meta and Google platforms.
During BFCM, JJ Prints achieved outstanding metrics, with total sales increasing by 210%, orders growing by 266%, and products sold rising by 249% compared to the previous year. This significant growth underscores the success of targeted campaigns and strategic audience engagement during the peak shopping period.
Looking ahead to 2025, our focus will remain on harnessing the momentum built in 2024, exploring new opportunities for growth, and continuing to optimise strategies to ensure JJ Prints achieves sustained success across all channels.
The success we’ve achieved with JJ Prints showcases how our approach to closely monitoring unit economics and key KPIs drives profitable growth. By analysing metrics like blended ROAS, breakeven ROAS, MER, and CAC, we’ve scaled their performance effectively and sustainably.
If you want your Paid Advertising managed with a 'finance-first' approach, contact us today.
Total Sales Up By
218%
Total Orders Up By
203%
BFCM Sales Up By
210%
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