How we Scaled
JJ Prints By 203% in 2024
Total Sales Up By
Total orders up by
BFCM Total Sales Up By
Brands that we increased profits for:
Why Listen To Us?
.png){kind=icon}
Every move we make is grounded in data. We analyse trends, consumer behaviour, and market performance to craft strategies that deliver results.
Get access to 60 top-tier creatives each month—across all formats and types—at no extra cost. Every creative piece we produce is guided by data, ensuring maximum impact.
Managing over £20 million in ad spend annually, we have the experience and insight to keep your brand at the cutting edge of market trends.
With over £150 million in sales driven annually, we know what works. Our campaigns are designed to convert, leveraging our extensive market knowledge.
Introduction
Founded in early 2022, JJ Prints emerged from a collaboration between two friends with complementary skills. Jack, with a background in advanced UV printing technology, and Josh, an expert in e-commerce and marketing, combined their talents to create a brand focused on premium frameless acrylic glass wall art. Offering both unique designs and personalised pieces, JJ Prints aims to elevate interiors with high-quality, contemporary art solutions.
Pain Point
Sound familiar? Sales had stagnated.
JJ Prints had hit a plateau, with little sign of growth. This is particularly frustrating when you have a premium product and a strong USP—designing, manufacturing, and shipping entirely within the UK.
Let’s take a closer look…
Creative Challenges
Testing fewer than 20 creatives per month.
Creatives failed to highlight the USP of UK-based design and delivery.
Videos were slow and unengaging, failing to showcase the brand’s stunning designs.
There was a lack of emotional appeal in the ads, with too much focus on the product itself.
The creative mix was limited, relying only on static images, with no video content in the account.
No established process for testing different creative angles and concepts.
Ad Account Challenges
Too many campaigns running at once, causing overlap and cannibalisation.
The ad account over-reported sales due to an inefficient optimisation window.
Testing via ABO, with 96% of spend wasted on poor-performing ads.
Optimising for a 7-Day Click and 1-Day View attribution model.
Budget spread too thin across multiple campaigns, starving the algorithm.
Over-reliance on retargeting, with little attention on driving incremental sales.
How Did We Fix It?
Marketing efficiency ratio
Customer acquisition costs
New Customer acquisition costs
New Customers vs Returning Customers
Average order value
Conversion rate
For JJ Prints, our approach involved launching a series of targeted campaigns on Meta and Google, focusing on clear messaging and engaging creatives. Our iterative process dissected performance data to determine winning combinations of concepts, angles, and copy. We focused on acquiring net new customers, while lifecycle marketing captured repeat purchases, to ensure sustainable growth and real long-term results.
We also implemented planned "marketing moments" driving man-made peaks during quieter periods over the year, such as seasonal promotions. These revenue peaks maintained consistent sales throughout the year, strengthening customer retention and optimising advertising performance with cohesive, data-driven campaigns.
The Next Steps:
What Sets Us Apart?
The Outcome
This strategy contributed to a remarkable uplift in performance, with sales increasing by 203% and orders growing by 218% compared to the previous year.
JJ Prints consistently hit record months, including £44k in October, £77k in November, and £100k in December.
By leveraging existing account data and refining our approach through creative and funnel testing, we successfully scaled the brand’s performance across Meta and Google platforms.
During BFCM, JJ Prints achieved outstanding metrics, with total sales increasing by 210%, orders growing by 266%, and products sold rising by 249% compared to the previous year. This significant growth underscores the success of targeted campaigns and strategic audience engagement during the peak shopping period.
Looking ahead to 2025, our focus will remain on harnessing the momentum built in 2024, exploring new opportunities for growth, and continuing to optimise strategies to ensure JJ Prints achieves sustained success across all channels.
The success we’ve achieved with JJ Prints showcases how our approach to closely monitoring unit economics and key KPIs drives profitable growth. By analysing metrics like blended ROAS, breakeven ROAS, MER, and CAC, we’ve scaled their performance effectively and sustainably.
If you want your Paid Advertising managed with a 'finance-first' approach, contact us today.
Testimonials
.png)
Ready to Get Started?
Book a FREE 35-Page Audit from our Experts
Fill in the details using the form below