Luduso
+117% Sales Growth in a Single Month Through Engineered Scale
Total Sales
Order Revenue
Ad Spend
ROAS
117% Sales Growth. One Month. Built on Structure, Not Chance.
Luduso partnered with Social Nucleus in 2025 to evolve from ad account momentum to business-engineered growth.
The brand already had creative identity and strong community traction — what it lacked was a system that turned that attention into structured, scalable revenue.
Within one month, we rebuilt Luduso’s paid ecosystem from the ground up — shifting decision-making to the backend, introducing SKU- and moment-level precision, and creating a long-term creative rhythm that compounds efficiency rather than chasing the next “winning ad.”
Total Sales
Order Revenue
ROAS
Orders
Customer Growth
Brands that we increased profits for:
The Brand
Luduso is a premium streetwear brand rooted in minimalism, precision, and culture — focused on modern essentials that blur the line between everyday wear and high-end execution.
By early 2025, Luduso had built a passionate community and consistent sales, but performance had plateaued.
The reason? The ad account had become reactive — chasing surface-level metrics and short-term wins, rather than structured, sustainable progress.
That’s where Social Nucleus came in.
The Challenge
The challenge wasn’t creativity or demand — it was mindset.
Luduso’s previous approach mirrored how most brands run ads:
Put it live, hope it beats the last best performer.
That reactive system rewards volatility, not growth.
We needed to rebuild the entire ad ecosystem — structurally, creatively, and operationally — so every decision aligned with backend strategy: stock levels, margin, and commercial priorities.
The mission:
- Replace platform-chasing with business-first decision-making.
- Scale through SKU-level and moment-level strategy, not reactive optimisation.
- Align every campaign to inventory, profitability, and timing, not “what performs today.”
This was about designing a growth engine, not another campaign calendar.
The Strategy
We began by flipping Luduso’s entire framework for optimisation:
- Backend-first: Decisions now start with stock, margin, and contribution data — not short-term ad metrics.
- Ad account second: Campaigns are simply the vehicle for executing commercial strategy, not the source of truth.
- Platform data last: In-ad metrics only validate direction — they no longer dictate it.
This change pulled the brand out of the “beat-the-last-ad” mindset and into structured, data-led growth thinking — the foundation for sustainable scaling.
We rebuilt Luduso’s Meta account to reflect how the business actually operates:
- SKU-level campaigns built around high-margin, high-stock products.
Each SKU had its own scaling logic based on stock velocity, contribution, and performance ceilings. - Moment-led campaigns activated around new launches, restocks, and seasonal spikes, designed to capitalise on intent while preserving efficiency.
- Catalogue and evergreen layers unified the funnel — re-engaging past buyers dynamically while prospecting with creative that mirrored real-time product focus.
Every campaign served a clear commercial purpose.
No overlap. No “always-on chaos.”
A controlled structure that turned the ad account into an extension of the trading plan.
We corrected attribution from 7-day click, 1-day view to 7-day click only — stripping out inflated view-through data and letting Meta’s algorithm optimise around true purchase behaviour.
This stabilised performance, improved signal accuracy, and made backend data match what the ad account was actually reporting — closing the loop between spend, return, and business reality.
Luduso’s creative approach before Social Nucleus was sporadic — strong assets, but inconsistent volume.
We re-engineered that process into a performance rhythm:
- 7–10 day creative cadence: new assets every week, designed to feed Meta’s Andromeda algorithm consistent learning signals.
- 200% increase in creative volume, with each drop testing new hooks, formats, and tonal directions (UGC, product-first, and lifestyle).
- Creative built from insight, not instinct — based on performance data, audience behaviour, and product-level contribution.
This consistency transformed creative from “guesswork” to “growth infrastructure.”
To extend reach and deepen authenticity, we launched partnership-led campaigns, leveraging creators and brand advocates who embodied Luduso’s aesthetic.
Running through whitelisted accounts, these ads performed natively in-feed — unlocking new audiences at efficient CPMs while strengthening trust signals across the funnel.
Each partnership aligned with product moments — drops, restocks, or collabs — creating waves of momentum grounded in commercial timing.
The Execution
- Attribution: Moved from 7-day click / 1-day view → 7-day click only.
- Structure: SKU-level + moment-led architecture, supported by catalogue and evergreen layers.
- Creative Cadence: Every 7–10 days; +200% creative volume YoY.
- Decision Framework: Backend-first (margin, stock, launches) → ad account second → platform metrics last.
- Partnerships: Creator-led campaigns built around launches and restocks.
The Results (2025)
- 🛒 +117% Total Sales
- 📈 +112% Order Revenue
- 💻 +92% Ad Spend
- 🚛 +13% ROAS
Performance Highlights:
- Record-breaking DTC month — the brand’s strongest to date.
- Efficiency improved as spend nearly doubled.
- SKU-level and moment-based campaigns now drive sustained momentum, replacing short-term volatility with strategic compounding.
The Outcome
Within one quarter, Luduso evolved from reactive media buying to a performance system engineered for long-term profitability.
Every campaign now ladders up to a commercial plan — not a daily ROAS chart.
This is how modern scale is built:
Backend-first thinking, SKU-level precision, and creative rhythm that feeds both the algorithm and the business.
Why It Worked
- Mindset shift: From short-term platform wins to long-term business outcomes.
- Backend-led decisions: Stock, margin, and contribution data dictate scale.
- Structural clarity: SKU-level and moment-based setup aligned with commercial goals.
- Creative cadence: Frequent, insight-led production sustained learning and reduced fatigue.
- Attribution accuracy: 7-day click created alignment between ad and backend data.
- Community-led growth: Partnerships added authenticity and incremental reach.
The Takeaway
Growth isn’t about finding the next best ad — it’s about engineering the system that makes every ad better.
Luduso’s 117% sales growth proves that when structure, creative rhythm, and commercial clarity align, scaling isn’t reactive — it’s inevitable.
Want to turn your ad account into a commercial growth engine like Luduso?
Let’s rebuild your structure around data, creative, and the decisions that actually move revenue.
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