How we Helped
Nóvu scale By 25% in 2024
Total Sales Up By
Total orders up by
Site Visits
Brands that we increased profits for:
Why Listen To Us?
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Every move we make is grounded in data. We analyse trends, consumer behaviour, and market performance to craft strategies that deliver results.
Get access to 60 top-tier creatives each month—across all formats and types—at no extra cost. Every creative piece we produce is guided by data, ensuring maximum impact.
Managing over £20 million in ad spend annually, we have the experience and insight to keep your brand at the cutting edge of market trends.
With over £150 million in sales driven annually, we know what works. Our campaigns are designed to convert, leveraging our extensive market knowledge.
Introduction
We’ve had the pleasure of partnering with contemporary luxury menswear brand Nóvu for over 2 years, working closely with them on their overall marketing strategy but with a hands-on focus with Paid Advertising (Meta, Google, TikTok). After a remarkable success in 2023, we saw stellar growth and results in 2024, taking our partnership together to new heights.
Pain Point
When Nóvu came to Social Nucleus they had been looking for a partner that can help them scale to the next level, and profitably!
They had a good customer base, great content, superb products, but they were just missing a solid, consistent, reliable sales source.
A sales channel that can take them from making sales via drops to increasing sales every day.
The main aim here: profitably increase sales.
Most brands will hit a ‘wall’ and struggle to make it through to the next revenue level. This could be at 20k/50k/100k/ per month or anywhere in between.
Most brands know they can push revenue to the next level. The question is: can they do it profitably? The most common answer is no
Without knowing your key metrics across your entire funnel it’s hard to know where you need to focus your energy.
Creative Challenges
Inconsistent content flow: Initially, Nóvu lacked a steady stream of fresh creative, making it difficult to keep campaigns dynamic and engaging. This has since been resolved with a more consistent creative output.
USPs not clearly highlighted: Early creatives didn’t effectively showcase Nóvu’s key differentiators, such as quality and style versatility.
Limited diversity in visuals: Early campaigns relied too heavily on product shots without incorporating lifestyle imagery that could better connect with target audiences.
Unengaging video transitions: Slow transitions in videos led to decreased viewer engagement.
Focus on product over emotional appeal: Ads initially centred too much on the products, missing opportunities to create a more emotional connection with potential customers.
Ad Account Challenges
Too many campaigns running simultaneously, leading to overlap and audience cannibalization.
The ad account over-reported sales due to an inefficient optimization window, distorting performance metrics.
Initial testing via ABO wasted 96% of spend on poor-performing ads, further compounded by the lack of diverse creative to test and optimise effectively.
Optimising for a 7-Day Click and 1-Day View attribution model limited accurate tracking of long-term conversions.
Budget spread too thin across multiple campaigns, which, combined with insufficient new creative, starved the algorithm of necessary data for optimization.
Over-reliance on retargeting due to a lack of fresh, compelling creative to drive new customer acquisition and incremental sales.
How Did We Fix It?
Marketing efficiency ratio
Customer acquisition costs
New Customer acquisition costs
New Customers vs Returning Customers
Average order value
Conversion rate
When Nóvu joined forces with us, the goal was clear: profitably increase sales. Like many brands, Nóvu hit a ‘wall’ in scaling their revenue. Whether at 20k, 50k, or 100k per month, the challenge wasn’t just about pushing revenue higher—it was about doing so profitably.
Once we had the full picture, we realised that generating repeat customers for Nóvu was not a problem. The quality and designs of all the garments mean that people keep on coming back for more. That narrowed our focus immediately. We needed to drive new customers, find new audiences and build a steady stream of first time buyers to fill up the retention strategy that was already working so well.
By honing in on these metrics, we successfully helped Nóvu grow revenue while maintaining profitability, proving that scaling profitably is not only possible but achievable.
In 2024 we dedicated ourselves to considerably consolidating our ad account strategy to strengthen campaign performance, as well as increasing creative output to further scale the account. We focussed our strategy on acquiring net new customers and allowed lifecycle marketing to pick up low hanging fruit.
We also created ‘marketing moments’ that drove man-made peaks during quiet periods throughout the year. These helped to stabilise cash flow and strengthen customer retention, enhancing long-term advertising efficiency.
Examples of these peaks could be seasonal promotions, product launches to fill dips in the sales cycle, and limited-edition drops to drive urgency. This year-round revenue strategy was a huge part of Nóvu’s exponential growth in 2024.
The Next Steps:
What Sets Us Apart?
The Outcome
We’re looking back on another remarkable year of growth together: 25% more sales, 28% more orders and over 787K site visits in 2024 (compared to 2023). This is testament to a responsive, growth-oriented approach that works time and time again for our clients.
It’s also worth noting that Nóvu is the perfect client to work with. They understand the market and align with our reporting data to help produce more content to capitalise on. We can’t wait to see what 2025 holds for them.
This success story is yet another example of our unrivalled paid ad strategy that works. We closely monitor unit economics and key KPIs that actually matter for sustainable scaling, such as blended return on ad spend (ROAS), breakeven ROAS, marketing efficiency ratio (MER) and customer acquisition cost (CAC) to drive profitable growth for brands.
If you want your Paid Advertising managed with a 'finance-first' approach, contact us today.
Testimonials
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