Primo: 659% Growth Through Structure, Creative Breadth and Cross Platform Precision
Total Sales
Orders
Sessions
659% YoY Growth Through Engineered Scale, Not Aggressive Spend
Primo Sport entered 2025 with strong momentum. The brand had already built a loyal customer base through high quality performance apparel and a growing lifestyle presence, but the performance system behind it was not yet engineered for scale.
Social Nucleus rebuilt Primo Sport’s acquisition engine from the ground up. Cleaner attribution, deeper creative variety, stronger platform structure, and a unified Meta and Google strategy created a system that could scale with efficiency, consistency, and control.
From January to November, the brand achieved a 659 percent increase in sales, 499 percent more orders, and 239 percent more sessions year on year.
Brands that we increased profits for:
The Brand
Primo Sport blends performance apparel with premium lifestyle design. Every product is built for movement, longevity, and technical precision. The brand had expanding hype and fast growing demand, but needed a unified, data led performance system that could turn strong interest into predictable, scalable revenue.
Primo Sport’s goal for 2025 was clear. Build a high efficiency ecosystem that could support rapid customer growth across Meta and Google while protecting profitability and strengthening long term retention.
The Challenge
Before partnering with Social Nucleus, Primo Sport’s decision making relied heavily on in platform attribution and fragmented structure. The system was reactive, not engineered.
Key issues included:
- View based attribution inflating performance
- Limited creative variation causing delivery fatigue
- Meta and Google operating in silos
- Structure that did not align spend with SKU level contribution
- Shallow audience signals that collapsed under higher spend
Primo Sport needed a performance overhaul built around commercial clarity, data integrity, and creative breadth.
The Strategy
We shifted Primo Sport to a 7 day click attribution model. This removed inflated view based conversions and allowed Meta to optimise around real buying patterns. For a premium, considered purchase category, this was essential for stable scaling.
We rebuilt the account into a scalable framework using Advantage Plus Shopping for broad prospecting, supported by SKU level catalogue campaigns. This gave clear visibility into product performance, allowed faster learning cycles, and enabled agile budget movement toward best sellers.
Before working with us, creative rotation was inconsistent. We introduced a steady cadence of new assets every 7 to 10 days, increasing creative volume significantly. UGC, lifestyle, studio, and product in motion content fed Meta’s algorithm the variation required for efficient delivery.
Google was rebuilt to mirror the same structural principles. Search campaigns were consolidated around high intent categories, and first party signals from Meta improved Smart Bidding alignment. Meta built the demand. Google harvested it.
This cross platform unity became one of the key drivers behind Primo Sport’s acceleration.
The Execution
- Attribution shifted to 7 day click for cleaner signals
- Meta rebuilt around Advantage Plus Shopping and SKU level campaigns
- Google consolidated for stronger signal flow and intent capture
- New creative library produced every 7 to 10 days
- High variety across UGC, lifestyle, studio, product, and partnership ads
- Backend first decision making aligned scaling with stock and margin
- Unified data model ensured both platforms amplified each other
The Results (Jan to Nov 2025)
- 💰 +659% Total Sales
- 🛒 +499% Orders
- 📈 +239% Sessions
Traffic quality increased significantly. Sessions rose by 239 percent, while orders increased at double the pace, confirming both stronger audience intent and higher onsite conversion efficiency.
Creative breadth, signal clarity, and structured automation strengthened ROAS even as spend scaled aggressively. Primo Sport now operates from its most efficient data environment to date.
BFCM Weekend Performance
The full year strategy delivered its strongest results during Black Friday to Cyber Monday.
- Sessions: +523 Percent
- Orders: +534 Percent
- Total Sales: +726 Percent
By entering Q4 with prepared audiences, proven creative winners, and a refined structure, Primo Sport scaled rapidly during the highest intent shopping window of the year. The combination of volume and conversion velocity produced a record breaking BFCM weekend.
The Outcome
Primo Sport now operates on a fully engineered
- Structure is clean.
- Creative is diverse.
- Attribution is accurate.
- Meta and Google operate as one unified engine.
Performance continues to accelerate month after month, showing the strength of a system built for compounding efficiency rather than reactive scaling.
Why It Worked
- Clean data through 7 day click attribution
- Scalable Advantage Plus Shopping and SKU level structure
- High creative diversity and consistent testing
- Cross platform alignment between Meta and Google
- Backend first budgeting and margin informed scaling
- Continuous signal improvement through weekly creative rotation
This is engineered growth built on clarity, structure, and commercial discipline.
The Takeaway
Growth isn’t created by “better ads.” It’s created by better systems.
Primo Sport’s +549% YoY performance shows what happens when creativity, structure, and commercial strategy work in harmony.
This is engineered scale — the Social Nucleus way.
Want to build a system that scales like Primo Sport?
We’ll show you how to engineer scalable growth through structure, creative depth and backend-first strategy.
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