Reflo: Rebuilt, Refined and Scaled by 180% in 2025
Momentum From March to a Record Year
Reflo entered spring 2025 with a clear objective. Scale new customer acquisition, increase loyalty, and protect cost efficiency across the key March to November trading period.
Within months, we rebuilt the paid social engine with a cleaner structure, stronger creative rhythm, firm cost controls, and a strategy designed for sustainable growth.
The result was a complete transformation of performance. Reflo delivered its strongest trading stretch to date, achieving +180 percent revenue and +214 percent order growth year on year, with major gains in conversion rate and traffic quality.
Brands that we increased profits for:
The Brand
Reflo is a purpose-led performance wear brand redefining sustainable active fashion. Their goal is simple. Prove that recycled materials and technical design can coexist with performance-grade quality.
By early 2025, demand was accelerating and the wholesale channel was thriving, but the DTC performance system was inefficient and limiting scale. Reflo partnered with Social Nucleus to rebuild the performance foundation and create a profit-first growth engine that could support rapid scale into the busiest commercial months.
The Starting Point (March 2025)
Before restructuring, the Meta account showed strong spend levels but limited control, visibility, and creative depth.
The main limitations included:
- Fragmented campaigns that overlapped audiences and restricted learning
- Autobid as the default, exposing CAC to volatile auction prices
- Minimal creative variation that limited Meta’s ability to find new scalable audiences
- Attribution using 7 day click and 1 day view which inflated performance readings
- No cost controls to protect efficiency during peak demand
The potential for scale was clear, but the system was holding the brand back. We rebuilt Reflo’s ad infrastructure into a cleaner, more scalable, and algorithm-aligned system designed for long term efficiency and compounding performance.
The Strategy
We consolidated the Meta account into a streamlined, collection-based structure with fewer campaigns and clearer data pathways. This reduced overlap, strengthened learnings, and ensured budgets could be controlled with precision.
Reflo had been running entirely on Autobid. We introduced cost caps, phased scaling rules, and efficiency thresholds to stabilise acquisition costs and maintain control during high growth periods. This kept CAC healthy while allowing aggressive scaling through Q2 and Q3.
We shifted to a 7 day click only model, removing inflated view-based conversions and restoring signal accuracy. This improved optimisation, cleaner feedback loops, and allowed for more confident scaling decisions.
We increased creative output dramatically. Weekly creative sprints introduced new formats, hooks, athlete-led content, product features, UGC style assets, and partnership ads. This gave Meta the diversity required to distribute effectively under Andromeda and prevented fatigue during long scale periods.
Creator-led and influencer-led ads were introduced to boost engagement and trust. These assets performed strongly across top of funnel and conversion campaigns, improving CTRs and CPMs while expanding reach.
As Reflo prepared for AW25, we launched bundles, Core Kits, and Season Packs to lift AOV and introduce high intent campaign types. Tiered scaling was deployed around product drops and seasonal transitions to protect efficiency.
With the creative library and cost controls in place, automatic placements became a major unlock. Meta could optimise delivery across placement, format, and audience type while staying within strict efficiency guardrails.
Scaling With Control
Combined with disciplined cost controls, consistent weekly creative drops, and a restructured account architecture, Reflo scaled revenue and orders aggressively while maintaining a healthy CAC throughout the entire nine month period.
Sessions increased by 61 percent year on year, driven by higher quality paid traffic and stronger creative resonance.
Conversion rate increased by 60 percent year on year, proving that the traffic was more qualified and the onsite experience was converting at a higher velocity.
New customer acquisition nearly tripled year on year, while returning customer revenue also saw significant lift due to improved storytelling and a refined journey across remarketing touchpoints.
The Execution (Month by Month)
March
Full restructure, cost caps live, 7 day click attribution enabled, and the first motion-led creative rotation launched.
April to May
Bundling campaigns introduced, partnership ads launched, and weekly creative cycles established. CAC stabilised 25 percent below the March baseline.
June
Momentum peaked. Reflo achieved its strongest DTC month on record, with a fully matured system driving high efficiency across all product launches.
July to August
AW25 campaigns and bundles scaled. AOV continued to rise through multi unit purchasing and sustained interest from partnership ads.
The Results (March to November 2025)
- 🛒 +180% Total Sales
- 🚛 +214% Orders
- 📈 +60% Conversion Rate
- 💻 +61% Sessions
Paid media spend increased year on year but delivered significantly stronger ROAS due to better attribution, stronger creative testing, and tighter efficiency controls.
Reflo now operates with a predictable, scalable performance engine and enters 2026 with a stronger foundation than any previous year.
Spotlight: Black Friday to Cyber Monday Performance
The strategy delivered its most powerful results during the peak Black Friday to Cyber Monday period.
Traffic Surge
Sessions increased by 431 percent.
Conversion Efficiency
Order volume increased by 522 percent, proving the audience was highly primed and the creative system was converting effectively.
Revenue Growth
Total sales grew by 391 percent during the period, delivering a record breaking BFCM weekend.
Retention and Loyalty
Returning customer rate increased by 114 percent, showing the strength of the brand relationship and the impact of sustained storytelling over the year.
The Outcome
Within nine months, an inefficient and fragmented account transformed into a fully aligned performance engine.
CAC is controlled.
ROAS is stronger.
Creative and commercial goals are aligned.
Reflo now scales predictably and profitably, backed by a system built for long term momentum rather than short term spikes.
The Takeaway
True scale is not driven by higher spend.
It is driven by structure, creative volume, clarity of data, and disciplined control.
Reflo’s 180 percent growth in 2025 proves what is possible when best practice meets creative velocity and commercial discipline.
Want to rebuild your system for profitable scale?
We can show you exactly how we rebuilt Reflo’s structure, controls, and creative rhythm.
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