+38% Sales, +42% Orders:
How We
Scaled Siarr With Profit, Not Vanity
Total Sales
Orders
Net Sales
Products Sold
Scaled +38% in Sales And +42% in Orders by Rebuilding the Account Around Profit, Not Platform
Siarr entered summer 2025 with momentum, strong brand, strong demand, and strong community but decisions were being made inside the ad account instead of the backend.
We transformed the way Siarr scaled by rebuilding the entire decision-making framework from the ground up:
- Structure over aesthetics
- Backend truth over platform optics
- Incrementality over illusion
The growth that followed wasn’t luck, it was logic, structure, and disciplined execution.
Brands that we increased profits for:
The Brand
Siarr is a contemporary streetwear label built on minimalism, culture, and clean lines.
Growth had been steady — but not sustainable. The ad account looked great on the surface, yet the backend told a harder truth: revenue that looked impressive inside platforms wasn’t translating into real profit.
Partnering with Social Nucleus meant one thing:
Stop chasing vanity metrics, start scaling real business outcomes.
The Challenge
The challenge wasn’t scaling spend, it was scaling profitably.
Prior to working with Social Nucleus:
- Results were driven by view-through inflation
- Optimisation was based on short-term ROAS swings
- Decisions relied on modelled conversions, not real ones
- The account reacted to volatility instead of controlling it
We flipped the hierarchy entirely:
- Backend-first: Contribution margin, customer profitability, and blended efficiency became the North Star
- Incrementality-led: No structural or creative change goes live unless it proves real backend impact
- Ad account third: Platforms became a reference — not the decision-maker
This reset the foundation for the performance leap that followed.
The Strategy: Rebuilding for Scalable Profitability
Siarr had been running on a 7‑day click / 1‑day view model that over-reported performance.
We transitioned to 7‑day click-only attribution, ensuring Meta optimised around real buyers, not inflated views or modelled conversions.
This stabilised delivery and grounded every optimisation in truth.
tROAS bidding + strict cost controls protected efficiency through scale. We ensured:
- CAC remained stable
- Spend only increased when backend economics supported it
- The system scaled with structure instead of volatility
We rebuilt the entire Meta structure around SKU-level campaigns:
- Clean visibility on product-level profitability
- Dynamic budget shifting between hero pieces and new drops
- Zero wasted spend on low-margin variants
Before SN, Siarr’s creative cadence was low, static assets dropped quarterly.
We increased asset production by 200%, establishing a 7–10 day creative rhythm that consistently fed Meta’s Andromeda system the diversity it needs:
- Multiple hooks
- Multiple angles
- Multiple styles
- Consistent testing
Creative became a performance engine — not a guessing game.
We transitioned Siarr into a structured automation framework:
- tROAS-led optimisation for stability
- Phased scaling rules to avoid efficiency collapse
- SKU-level automation to move budget toward high performers dynamically
This allowed Siarr to scale volume and protect margins.
The Execution
- Attribution: 7-day click-only for clean signal integrity
- Bidding Logic: Cost controls + tROAS to guard profitability
- Account Structure: SKU-level + collection-based campaigns
- Creative Cadence: Every 7–10 days (+200% creative volume)
- Backend-First Data Hierarchy: All scaling decisions governed by profitability
- Incrementality Testing: No changes deployed without validated backend uplift
This wasn’t a campaign refresh, it was a structural rebuild.
The Results (2025)
- 💰 +38% YoY Total Sales
- 💰 +32% YoY Net Sales
- 🛒 +42% YoY Orders
- 📈 +55% YoY Products Sold
- 📦 +200% YoY Creative Volume
What It Means:
Growth surged while profitability strengthened. Clean data, cost controls, and SKU visibility ensured every pound spent contributed real incremental revenue, not inflated platform metrics.
Spotlight: BFCM Week Success (Nov 24–30)
The structural rebuild faced its highest-pressure test during BFCM week and delivered emphatically.
Revenue Growth
Total Sales up 35% YoY during the full Black Friday week.
Conversion Efficiency
Orders up 29%, proving audiences were primed and ready to buy.
Profitability
Net Sales up 33% YoY, confirming margins were protected even at peak volume.
Volume
Products Sold up 51% YoY, a direct outcome of stronger creative, cleaner structure, and demand built long before the discount period.
This is what backend‑first scaling looks like in a chaotic trading week: controlled, profitable, predictable.
The Outcome
By late 2025, Siarr wasn’t just growing — it was growing intelligently.
- Cleanest optimisation environment in brand history
- Highest-quality revenue Siarr has ever generated
- Profit protected at every stage
- A system built for compounding growth, not cosmetic metrics
Why It Worked
- Backend-first decision-making kept profit as the North Star
- 7-day click attribution ensured clean data and stable optimisation
- Cost controls prevented CAC spikes during scale
- SKU-level structure created clarity and precision
- +200% creative volume fed Meta’s learning systems continuously
- Incrementality testing validated every major change
Scaling wasn’t an outcome, it was a formula.
The Biggest Unlock
Just like the original Siarr page, the philosophy remains true:
The biggest unlock wasn’t a new campaign, it was a new way of thinking.
Testimonials
.png)
Ready to Get Started?
Book a FREE 35-Page Audit from our Experts
Fill in the details using the form below